The mechanical engineering sector continues to be an important export sector for many European countries. Manufacturers are obliged to provide important documents such as material safety data sheets (MSDS), manuals, and operating instructions for their own subsidiaries and customers abroad in their respective national language.
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In the age of the Internet and globalisation, fluid communication across language barriers has never been more important. Translation is therefore essential in many international contexts: setting up operations abroad, internationalising your offer, communicating with multicultural partners... Whatever the sector concerned (medical, legal, financial...), or the type of service (translation, interpreting, voice dubbing...), Alphatrad UK has professionals working in over 100 languages, from the most widely spoken languages in the world to the rarest languages.
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On an almost daily basis, new buildings shoot up, listed buildings are restored, or smaller constructions expanded. A variety of norms and standards are involved in the implementation of large projects like this, all of which will already have been considered at the tendering stage. International shareholders and companies operating across borders must be equipped for this.
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City trips are popular traditional short breaks, with more and more travellers opting for a city trip especially in spring and early summer. Various developments in recent years have led to a real boom, with Airbnb providing inexpensive accommodation in metropolitan centres and cheap flights allowing for a laid-back and pleasurable journey. The number of overnight stays in major cities clearly shows which cities are particularly popular.
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The e-commerce sector has been growing steadily for years, and more and more purchases are being made with the simple click of a mouse. Some industries are particularly benefiting from this trend, while others still have a lot of development potential. Fashion is a particular favourite for online shopping, booking travel online is becoming more and more popular, and furniture is being delivered to the front door with increasing frequency.
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For a company who is launching a product globally, there are many considerations to make such as the importing of the item, the localisation of staff, and the legalities of the country or countries being dealt with on a day-to-day basis.
One important area to consider however; is the language used for instructional videos which now often accompany product launches, particularly when tied in with the use of social media for content marketing purposes.
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Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovenia, and Slovakia are rapidly expanding countries. Their growth and low unemployment rate put them in a favourable position in a constantly changing Europe.
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On 3 January 2019, Optilingua International expanded its operations to include a branch in Glasgow (Scotland). Alphatrad UK now has two points of contact: London and Glasgow.
With the new branch, the Europe-wide company is responding to the ever-increasing demand for language and translation services in Glasgow, and Scotland in general.
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On 1 January 2019, the new Packaging Act 2019 (Verpackungsgesetz, VerpackG) will replace the current Packaging Ordinance Act (Verpackungsverordnung, VerpackV). This raises important questions about sales of outer packaging, transport packaging, and packaging materials, especially for online shops in the German market.
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Germany is European Champion: with more and more trade shows and visitors. Companies in the trade fair industry enjoy a stable and agile market, and incidentally, they also successfully defy the virtual competition of the Internet.
Trade shows en masse
Worldwide, according to the number of trade shows and congresses, Germany is second only to the USA (941 trade shows/congresses in 2017). But in Europe, Germany takes first place. Here are the top five:
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Globalisation has become commonplace in many areas of life. In the business world in particular, contacts are spread all over the globe and communication with customers, suppliers, and business partners takes place via different channels. Direct conversation, however, still plays the most important role, because it enables you to make basic arrangements or clarify complex relationships quickly without roundabout communication or waiting for important answers.
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