Whether it is to propel your company onto the international market, improve your online-reputation or to help you stand out from the competition, translating your website into several languages brings real added value. But it must be done in a way that shows your company has a good knowledge of local cultural habits and trends, and a perfect mastery of the web writing style. At Alphatrad UK, our specialist translators translate your showcase or e-commerce site and your social networks, while respecting your website objectives and SEO constraints.
Social media nowadays is an integral part of a company’s communication strategy. Companies with an international presence and a multicultural audience must ensure that they deliver multilingual content, adapted to the language of their audience. However, translating social network content presents specific challenges.
The Netherlands is not among the top five most densely populated countries in Europe, yet in 2019 it was the third most populous digital EU economy. With a continuous growth of about five percentage points per year, online commerce turnover in the Netherlands will exceed 20 million euros in a few years, with only about 13 million users. This is due to the expansion of the Internet in the Netherlands, which guarantees almost nationwide 4G mobile coverage with four networks available in the country.
Translating the General Data Protection Regulation (GDPR) content is a delicate operation for all companies operating internationally. Indeed, the legal notices on the protection of personal data contained in a website or e-mail are bound by law. Every detail relating to the collection of data must be correctly formulated and translated.
In Russia, as in most countries of the world, sales online have developed much faster than expected thanks to the coronavirus pandemic. Since March 2020, many sectors with an online presence have recorded rapid growth and the large supermarkets that offer home delivery services have also benefited from people's self-isolation.
The spring of 2020 brought the Covid-19 to Europe and with it a new normality to everyday life, which has also had a lasting effect on consumer behaviour. From the moment the first restrictions were brought in, there has been a major trend towards online shopping and retailers and service providers will have to adapt to the new trend in the long term.
The e-commerce sector has been growing steadily for years, and more and more purchases are being made with the simple click of a mouse. Some industries are particularly benefiting from this trend, while others still have a lot of development potential. Fashion is a particular favourite for online shopping, booking travel online is becoming more and more popular, and furniture is being delivered to the front door with increasing frequency.