Marketing, PR and Advertising Translations News

Translating video subtitles is an essential step in making your content accessible to a multilingual audience and gaining access to international markets. Our translation and language services agency, Alphatrad, can transcribe and translate all of your audiovisual production subtitles.  

As a high-impact promotional tool, emailing is one of the key marketing activities for companies in all sectors. To maximise the impact of this content and extend your offering to international markets, emailing translation is a major asset. Here's an overview of why you should have your emailing campaigns translated.  

The e-book, or electronic book, is one of the most popular ways of showcasing digital content nowadays. If you want to distribute an e-book internationally, translation is essential. But how do you go about it? Who do you use? And, what are the best practices to follow? We tell you everything here.  

Translation is an essential step in an industry as global as the tourism industry. A high-quality translation will not only attract a multilingual audience, but will also enhance the legitimacy and reputation of your company.   What is a tourism translation? Tourism translation refers to the translation of documents including brochures, travel guides, promotional offers, marketing campaigns, websites, catalogues, blogs, sales brochures, press releases, etc., relevant to the tourism industry.

Are you applying for an internship or a job in a company based in an English-speaking country? Discover our tips on how to translate your CV and cover letter into English.  

Social media nowadays is an integral part of a company’s communication strategy. Companies with an international presence and a multicultural audience must ensure that they deliver multilingual content, adapted to the language of their audience. However, translating social network content presents specific challenges.  

Translation and transcreation are two methods of translating content from a source language into a target language. Both methods are characterised by specific features that meet different objectives. Here is an overview of the main differences between translation and transcreation,   Translation Translation consists of the conversion of text or audio content. The translator concentrates on the translation of words and generally ignores subtle nuances contained in the original to be translated.

Armenian is an ancient language, distinguished by its unique alphabet and numerous linguistic specificities. Today, translating texts into Armenian is particularly interesting, especially in view of the wide dispersion of Armenians throughout the world.   Armenian: the origins and specificities of the language Armenia, a former Soviet republic, is located in the Caucasus region of Western Asia. The country was once divided between the Ottoman Empire and Russia, giving rise to two variants of the language:

Before being marketed internationally, all video games must be translated and adapted to the audience in the country concerned. This essential step is called "localisation". Translating video games also requires precise skills on the part of the translator, who must faithfully recreate the game's ‘universe’ and adapt to multiple different translation media.   How to translate a video game? The localisation and translation of a video game involves all the elements necessary to launch the product in a foreign country.

For a company who is launching a product globally, there are many considerations to make such as the importing of the item, the localisation of staff, and the legalities of the country or countries being dealt with on a day-to-day basis. One important area to consider however; is the language used for instructional videos which now often accompany product launches, particularly when tied in with the use of social media for content marketing purposes.