The spring of 2020 brought the Covid-19 to Europe and with it a new normality to everyday life, which has also had a lasting effect on consumer behaviour. From the moment the first restrictions were brought in, there has been a major trend towards online shopping and retailers and service providers will have to adapt to the new trend in the long term.
International Business News
The language services and translation agency Alphatrad UK, which belongs to the Optilingua International group, offers a variety of services in around a hundred languages, ranging from the most common, such as English or Spanish, to the rarest, such as translation into Armenian. Our language services can help you with the internationalisation of your project and can help you interact with partners, teams and multilingual audiences throughout the world. Our translations and other language services are all carried out by seasoned professionals with solid expertise in the relevant sector of activity.
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The North Germanic language group, which is often referred to as Scandinavian languages, comprises of five languages, and is a subgroup of the Germanic languages.
In addition to Norwegian, Danish, Swedish, and Icelandic, Faroese is also part of this language group, which is spoken by about 20 million people.
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The Finns call their own country Suomi, which can be translated as swampland. The Finnish lake district was formed by large amounts of melt and rainwater that formed a large lake about 400 km long about 6,000 years ago. The country's cold temperate climate provides ideal conditions for many animals, and in addition to bears, lynxes and wolves, rare bird species are also at home here at the many lakes.
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Norway borders the North Sea in the south and the Barents Sea in the north. Accordingly, the country's climate is divided into two parts. In the north and north-east there is a continental climate with warm summers and very cold winters in which minus 40 degrees is common. In the south of the country the climate is much milder and even in winter it snows only occasionally, while in the far north winter sports are possible almost all year round. The Norwegians invented skiing and are the most successful nation at the Winter Olympics.
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The Vikings are probably the most famous Swedes of all and their expeditions and raids were feared for about 200 years from the year 800. Today, there are exhibitions, museums, and interactive experiences about the Viking people all over the country. The extent of the country from north to south is remarkable. There are 1,500 kilometres from north to south, which also explains the climatic differences between the country's regions.
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Armenian is an ancient language, distinguished by its unique alphabet and numerous linguistic specificities. Today, translating texts into Armenian is particularly interesting, especially in view of the wide dispersion of Armenians throughout the world.
Armenian: the origins and specificities of the language
Armenia, a former Soviet republic, is located in the Caucasus region of Western Asia. The country was once divided between the Ottoman Empire and Russia, giving rise to two variants of the language:
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As a small Eastern European country with four million inhabitants, Georgia enjoys an ideal geographical location in the South Caucasus, at the interface between Europe and Asia and the border with Russia, Turkey, Armenia, and Azerbaijan. It is a multilingual country and a variety of languages is spoken there, including Georgian, the official language of the country.
Why should you translate your texts into Georgian?
In recent years, tourism has increased: the number of visitors rose from 5.3 million in 2013 to 8.6 million in 2018.
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City trips are popular traditional short breaks, with more and more travellers opting for a city trip especially in spring and early summer. Various developments in recent years have led to a real boom, with Airbnb providing inexpensive accommodation in metropolitan centres and cheap flights allowing for a laid-back and pleasurable journey. The number of overnight stays in major cities clearly shows which cities are particularly popular.
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The e-commerce sector has been growing steadily for years, and more and more purchases are being made with the simple click of a mouse. Some industries are particularly benefiting from this trend, while others still have a lot of development potential. Fashion is a particular favourite for online shopping, booking travel online is becoming more and more popular, and furniture is being delivered to the front door with increasing frequency.
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Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Slovenia, and Slovakia are rapidly expanding countries. Their growth and low unemployment rate put them in a favourable position in a constantly changing Europe.
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